IFE 2011 The International Food and Drink Event ExCel, London UK March 13-16, 2011

July 9, 2010

Dear Exporter:

We are pleased to invite you to participate in the International Food and Drink Event (IFE) at the ExCel in London, UK from March 13-16, 2011.

The International Food & Drink Event (IFE) is a global event dedicated to showcasing the world’s most innovative products and attracts a high quality, worldwide audience with significant purchasing power from retail, foodservice, wholesale, distribution and manufacturing sectors.  IFE is an excellent platform for food and drink manufacturers to generate new sales leads, expand into new markets, meet new and existing clients and achieve brand awareness goals.

The UK boasts the most dynamic food and drinks market in the world, ranking fifth before China, the Middle East, Italy and Spain.  It is currently the third most important market in Europe and its retail market is valued at £133.3 billion with 95,000 grocery stores. With the Olympic Games coming to the UK in 2012, UK tourism is estimated to be worth £2.3 billion for the period before, during, and after the games. 908,440 people will visit the Olympics, 14 million meals will be served, and an estimated £1.47 billion worth of food & drink revenue will be generated. IFE is working directly with the 2012 Olympic Organizing Committees, to entice them to conduct business with exhibitors for the upcoming Olympics. IFE is also working with the British Retail Consortium and Federation of Wholesalers & Distributors to initiate a Hosted Buyer Program to target key buyers, particularly the major retailers and importers, to attend the exhibition.

 

The cost to participate in the Canada pavilion will be CDN $5,000.00 for a 9m2 space--cost savings of approximately CDN $4,000.00. Included in this price is a hard-wall stand with Canada Brand look, carpet, electrical, 2 shelves, lockable cupboard, reception counter, table, 3 stools, literature rack and wastebasket.

Suitable products include, but are not limited to:

View the floor plan online at http://www.cfea.com/events/ife2011floorplan.pdf. Click here to access our online registration or download a pdf version at http://www.cfea.com/events/ife2011form.pdf.

Reimbursement Details: Upon completion of the program you will be reimbursed as follows: 50% of an economy class airfare based on a maximum of $1200 ticket, a per diem of CDN $200 per day up to a maximum of 6 days, and up to 50% of the cost of sample shipments, if budgets allow.  A 7.5% management fee will be deducted from your reimbursement to help cover CFEA administrative expenses.

We urge you to submit your application and payment early as space is limited and booth allocation will be determined on a first come, first served basis according to the order applications and payments are received.

If you have any questions please do not hesitate to contact:

Susan Powell – Tel: (416) 445-3747/1-888-227-8848, Email: susanp@cfea.com

Rebbecca Powell – Tel: (416) 510-8024 x 2286, Email: rebbeccap@cfea.com

Program funded in part by Agriculture & Agri-Food Canada through the AgriMarketing program