Canadian Agri-Food Trade Mission to Southeast Asia December 1-11, 2010

The Canadian Food Exporters Association in cooperation with the Embassy of Canada in Vietnam and the High Commissions of Canada in Singapore and Malaysia is inviting all Canadian Agri-Food companies to participate in a mission to Southeast Asia. The mission will provide exposure for food exporters interested in supplying the retail and foodservice sector.

If you looking to expand your export markets, attended Food Hotel Asia, Singapore this past April or wanted to attend but couldn’t, then this trade mission would be a good opportunity for your company to either follow up or to have first time meetings with potential buyers.

• Raise awareness with Canadian companies of Southeast Asia as a potential export market for value added products;

• Explore opportunities in the region for Canadian value-added products in the retail and foodservice sectors, make contacts, meet with interested importers to continue building relationship between major retailers and distributors and Canadian exporters;

• Gain recognition in Southeast Asia for Canada as a supplier of high quality, safe food;

• See trends in value-added foods in the region.

The program will include:

• Overview of the markets prior to departure of mission;

• Brief introductory speech to the attendees by Canadian exporters about their products;

• Table top exhibition of your products with the opportunity for discussion one-on-one;

• Networking luncheons providing the opportunity to further discuss your products with potential buyers;

• Supermarket visits

Market Information Links (click each to access)

Participation Fee:

The cost to participate in this program is CDN $2,270.00. The fee includes the cost of a service provider, bus, conference room rentals and networking session meals in each location. Click here to access the draft agenda. Please visit https://www.cfea.com/events/southeastasiamissionform.htm for our online registration form or download the PDF version at http://www.cfea.com/events/southeastasiamissionform.pdf and send it by fax or email to the CFEA’s office.

Reimbursement Information: upon completion of the program you will be reimbursed as follows: 50% of an economy class airfare based on a maximum of $2500 a ticket, a per diem of CDN $200 per day up to a maximum of 13 days, and up to 50% of the cost of sample shipments.  A 5% management fee will be deducted from your reimbursement to help cover CFEA administrative expenses.

If you are planning to participate in this program, please let us know as soon as possible as past events have sold out quickly. If you have any questions, please do not hesitate to contact:

 Susan Powell

Canadian Food Exporters Association (CFEA), 885 Don Mills Road, Suite 301, Toronto, ON M3C 1V9

Tel: 416-445-3747/1-888-227-8848, Fax: 416-510-8043, Email: susanp@cfea.com, Website: www.cfea.com

Program funded in part by Agriculture & Agri-Food Canada through the Canadian AgriMarketing Program