ANTAD 2023 Trade Mission & Exhibition (March 2023)

March 6-9, 2023

Guadalajara, Mexico

The Canadian Food Exporters Association is working in partnership with the Toronto Board of Trade, the Quebec Agri-Food Export Group and the Embassy of Canada in Mexico City, to provide you with a trade mission program to Expo ANTAD & Alimentaria, Guadalajara, Mexico from March 6-9, 2023.

Expo ANTAD & Alimentaria (Asociación Nacional de Tiendas de Autoservicio y Departamentales – National Association of Self-serve Retail and Department Stores) is a trade show that is based on a national association of retailers. ANTAD & Alimentaria Mexico is the largest tradeshow in Mexico dedicated to the retail sector and it is one of the premier food and beverage exhibitions in the country, attracting top decision-making buyers. Representatives from supermarkets, department and specialty stores along with importers and distributors from Mexico and internationally attend this show in search of new and innovative consumer ready products. More than 40,000 people attend each year.

You can learn more about the show by visiting their website at http://www.alimentaria-mexico.com/en/

Companies registered as Exhibitors will benefit from a package of high quality services including:

  • Two Exhibitor Badges providing access to the show’s extended hours
  • High quality custom built Canada branded pavilion
  • Dedicated counter/display space including a lockable counter with company logo, a glass display shelving unit, wastebasket and basic electricity
  • Meeting space shared with other exhibitors, with sufficient tables and chairs to accommodate business meetings for all exhibitors
  • Access to a storage space and a small equipped kitchen to prepare food (fridge, electrical oven and prep counter)
  • “Grocery Store Aisle” type display, shared with other exhibitors & visitors in the lounge section, to display empty packaging of your product
  • Sector-specific briefing material prepared by the Mexico Trade Commissioner Service
  • Virtual educational program on the Mexican market
  • Pre-show in-person Briefing and Store Tour
  • Tailored B2B program

Companies registered as Visitors will benefit from the following services:

  • One Visitor Badge providing access to the show on regular hours
  • Lounge space shared with other visitors, with sufficient tables and chairs to accommodate business meetings for all visitors
  • “Grocery Store Aisle” type display, shared with other exhibitors & visitors in the lounge space, to display empty packaging of your product
  • Sector-specific briefing material prepared by the Mexico Trade Commissioner Service
  • Virtual educational program on the Mexican market
  • Pre-show in-person Briefing and Store Tour
  • Tailored B2B program

As a Visitor you may not:

  • Occupy an exhibitor booth or
  • Display products/samples on-site

The cost to participate with the CFEA is CDN $3,250.00 – members or CDN $6,500.00 non-members for the exhibitor program or CDN $2,250.00 – members or CDN $4,500.00 non-members for the visitor program. Note: we only have 5 spots for each option.

To register for this program please go to https://www.cfea.com/antad-2023-registration

If you are not a CFEA member and would like to access the member rate, you can apply online for membership at https://www.cfea.com/application and pay the annual fee of CDN $565.00. Only companies producing products in Canada are eligible to participate in this event and for membership in the CFEA.

Benefits of participating with the CFEA:

  • Reduction in participation, travel and shipping costs (for CFEA members only)
  • Full service event coordination
  • Opportunity to meet one-on-one with Mexican buyers
  • Network with other Canadian companies and Embassy Staff

If you have any questions, please do not hesitate to contact us. We look forward to working with you!


Cancellation Policy: Cancellations will only be permitted if a replacement can be found. In the event a replacement can be found a $500.00 cancellation fee will be deducted from your refund.


COVID Policy: In an effort to contain the spread of COVID-19, upcoming events may be cancelled, modified, or postponed. In this context, we inform you that by registering for this activity, you agree to bear the responsibility related to it and you agree to pay the costs incurred if the event is cancelled.

Specific clauses:

  • As a co-exhibitor in the Canadian pavilion, you are subject to the same rules and regulations that apply to a direct exhibitor.
  • The CFEA will take the necessary steps to limit the costs incurred if the event is cancelled. However, you agree to pay the sums, after applicable subsidies, that could not be reimbursed.
  • If you cannot attend the show due to potential travel restrictions, you agree to have a local representative attend in your place and you further agree not to leave the booth vacant.

Travel / Shipment Reimbursement (CFEA members):

CFEA members will receive 50% reimbursement of an economy airline ticket (two people – exhibitor program and one person – visitor program) and a per diem of $212.50 per day up to 5 days (two people – exhibitor program and one person – visitor program). CFEA members will also receive 50% reimbursement of shipment of samples (exhibitor program only). We reserve the right to limit the maximum reimbursement if the airline tickets and / or shipment invoices exceed our total budget for this activity.

To receive a partial reimbursement you will be required to submit documents as outlined below:

  1. Fully completed CFEA claim and evaluation forms (these will be supplied to you upon completion of the event).
  2. Copy of an economy airline ticket (full fare economy not permitted) showing dates travelled and price paid. Note: if you fly in a higher class you will need to provide a copy of an economy ticket mockup (not full fare) and submit it along with your ticket and the reimbursement will be based on whichever is cheaper.
  3. Copy of airline ticket proof of payment. If paying by credit card we will need a copy of the statement showing the airline charge line item, all other items can be blacked out. If paying by cheque we will require a copy of the cleared cheque. If paying by wire transfer, we will need a copy of the wire.
  4. Copy of the travel advisory from https://travel.gc.ca/destinations/mexico, date stamped the day you purchased your airline ticket and also another copy date stamped the day you depart Canada. If this is not supplied you could forfeit the travel reimbursement.
  5. Copies of boarding passes for all flights. In the event boarding passes are not available we can accept a copy of the hotel check out receipt showing the name of the guest, arrival and departure dates. We will also require copy of the proof of payment. Note: Air BnB and other pre-paid accommodations are not permitted for the reimbursement process.
  6. For the sample shipment we will require a copy of the shipping invoice and proof of payment same requirement as noted above with the airline ticket.

Funding for this program is provided by
Agriculture and Agri-Food Canada’s
AgriMarketing Program