International Wine and Spirits Fair (January 2023)

January 10-11, 2023

Hong Kong

We are pleased to invite your company to participate in a special edition of the International Wine and Spirits Fair which will take place at the Hong Kong Convention & Exhibition Centre on January 10 and 11, 2023.

Throughout the 2-day event, HKTDC will invite professional buyers with designated timeslots to visit the fair. Pre-scheduled meetings will be arranged according to the sourcing needs of the buyers. Once both buyers and exhibitors are seated, tasting can be conducted, and HKTDC will provide the necessary tasting utensils.

The cost to participate is CDN $3,441.00 for members or CDN $6,882 for non-members. Each company will receive a dedicated showcase with glass shelf, one tasting table with 4 seats and tasting utensils.

Benefits of participating in this program:

  • Reduction in your space costs
  • Additional funding for travel and shipping costs (for CFEA members only)
  • Full service event coordination
  • Opportunity to meet one-on-one with wine and spirit buyers
  • Network with other Canadian companies and Embassy/Consulate Staff

Registration is available online at https://www.cfea.com/hong-kong-wine-and-spirits-fair-2023-registration/

If you are not a CFEA member and would like to have access to the funding for travel and shipping you can become a member by registering online at https://www.cfea.com/application and pay the annual fee of CDN $565.00.

Hong Kong has recently relaxed some of it’s COVID restrictions for international travellers, below are some key points:

  • Overseas exhibitors will receive Amber Health Code when arrive. With the amber health code, exhibitors can enter most premises for business conversation including the wine fair. However, during the event exhibitors cannot take off their masks. Therefore, while exhibitors can participate in the wine fair and introduce the excellency of their wine directly in person, they cannot taste the wine together with the buyers.
  • The holder of the Amber Health Code is subject to a 3-day medical surveillance. They are required to undergo several COVID tests during the period, but there is no need to undergo mandatory hotel quarantine anymore. In other words, after normal arrival procedures and some COVID tests, exhibitors can leave the airport and head to the hotel they choose. They can visit most premises in Hong Kong but not restaurants and bars, and they need to do COVID tests in the Hong Kong community testing centre.

More details about these new requirements can be found at this link.

Alternately if you are not comfortable travelling to Hong Kong but would like to participate in this program you can have your local agent represent you or HKTDC can work with the wine associations / wine schools to provide professional representatives to handle the onsite presentation.

We look forward to working with you on this program. If you have any questions, please do not hesitate to contact us.


Cancellation Policy: Cancellations will only be permitted if a replacement can be found to take the space. In the event a replacement can be found a $500.00 cancellation fee will be deducted from your refund.


COVID Policy: In an effort to contain the spread of COVID-19, upcoming events may be cancelled, modified, or postponed. In this context, we inform you that by registering for this activity, you agree to bear the responsibility related to it and you agree to pay the costs incurred if the event is cancelled.

Specific clauses:

  • As an exhibitor in the Canadian pavilion, you are subject to the same rules and regulations that apply to the pavilion organizers.
  • The CFEA will take the necessary steps to limit the costs incurred if the event is cancelled. However, you agree to pay the sums, after applicable subsidies, that could not be reimbursed.
  • If you cannot attend the show due to potential travel restrictions, you agree to have a local representative attend in your place and you further agree not to leave the booth vacant.

Reimbursements (CFEA members):

The reimbursement will consist of 50% reimbursement of an economy airline ticket (for one person) and a per diem of $212.50 per day up to 5 days (for one person). There will also be 50% reimbursement of shipment of samples. We reserve the right to limit the maximum reimbursement if the airline tickets and / or shipment invoices exceed our total budget for this activity.

To receive a partial reimbursement, you will be required to submit documents as outlined below:

  • Fully completed CFEA claim and evaluation forms (these will be supplied to you upon completion of the event).
  • Copy of an economy airline ticket (full fare economy not permitted) showing dates travelled and price paid per traveller. Note: if you fly in a higher class you will need to provide a copy of an economy ticket mockup (not full fare) and submit it along with your ticket and the reimbursement will be based on whichever is cheaper.
  • Copy of airline ticket proof of payment. If paying by credit card we will need a copy of the statement showing the airline charge line item, all other items can be blacked out. If paying by cheque we will require a copy of the cleared cheque. If paying by wire transfer, we will need a copy of the wire.
  • If flying from Canada you will need to print a copy of the travel advisory https://travel.gc.ca/destinations/hong-kong upon booking your flight and also print an additional copy the date you depart Canada. Travel reimbursement may not be provided without this requirement.
  • Copies of boarding passes for all flights. In the event boarding passes are not available we can accept a copy of the hotel check out receipt showing the name of the guest, arrival and departure dates. We will also require copy of the proof of payment. Note: Pre-paid accommodations are not permitted for the reimbursement process.
  • For the sample shipment fees we will require a copy of the invoice(s) and proof of payment same requirement as noted above with the airline ticket.

Note: Should the Government of Canada reinstate the travel advisory prior to or during the show period then travel reimbursements will only be permitted for local representatives.


Funding for this program is provided by
Agriculture and Agri-Food Canada’s
AgriMarketing Program