ISM Show

February 2-5, 2020

Cologne, Germany

The Canadian Food Exporters Association would like to invite you to participate in the ISM show taking place at the Koelnmesse, Cologne, Germany from February 2-5, 2020.

ISM is the world’s largest trade fair for the sweets & snacks industry which takes place annually in Germany. In 2019, 38,414 trade visitors from 140 countries attended the show to meet with the 1,661 exhibitors. Not only buyers from the largest trading companies were on-site, also the online trade and the specialized were present, which is important to the ISM exhibitors.

Product segments that do well at ISM:

  • Chocolate and chocolate products
  • Sugar confectionery
  • Biscuits
  • Snack foods
  • Savoury snacks, ready-to-eat
  • Fruit snacks and vegetables snacks
  • Breakfast incl. coffee and tea
  • Ice cream, deep-frozen confectionery

The following trade categories are expected to visit ISM:

  • Trade chains and their regional branches
  • Filling stations-chains – central/local administration
  • Hypermarkets
  • Suppliers for foodservice
  • Retail confectionery trade
  • Pastry shops, cafés, bakeries, confectioneries
  • Cash & carry operations
  • Bakery requirement wholesale
  • Health food wholesalers
  • Drugstore chains
  • Department stores
  • Online-food retailers
  • machine operators

You can learn more about this show at

Participation fee:

6sqm furnished stand  CDN $3,889.50/members or CDN $7,779.00/non-members

9sqm furnished stand CDN $5,834.00/members or CDN $11,668.00/non-members

The Canada branded hardwall designed stand will include lighting, carpet, basic electricity, company name sign, counter with company logo, tall glass display case, table and 3 chairs.

Benefits of participating:

  • Reduction in your space, travel and shipping costs (for CFEA members only)
  • Full service event coordination and dedicated onsite assistance through the CFEA
  • Opportunity to showcase your products to International buyers
  • Network with other Canadian companies and Embassy/Consulate Staff

Register at

Note: If you are not a CFEA member and would like to access the member rate, you can apply online for membership at and pay the annual fee of CDN $565.00. Only companies producing products in Canada are eligible for membership and participation in our events.

If you have any questions, please do not hesitate to contact us. We look forward to working with you!

Travel/Shipment Reimbursement Details (for CFEA members only): upon completion of the event,you will be provided with a claim form to apply for the reimbursement of your travel and shipping expenses. The reimbursement will consist of 50% of an economy class airfare up to a maximum reimbursement of CDN $900.00 (maximum 2 per company), a per diem of CDN $212.50 per day up to a maximum of 6 days (maximum 2 per company) and a partial reimbursement of your sample shipment expenses (up to a maximum of $500.00).

The following documentation will be required for the claim process: airline itinerary (showing dates travelled and price paid), boarding passes for all flight segments, and a shipment invoice. Proof of payment for airline ticket & shipping invoice will also be required. NOTE: If you fly premium economy or business you will be expected to provide an economy ticket mock up along with the paid ticket and the reimbursement will be based on whichever is lower.

Funding for this program is provided by
Agriculture and Agri-Food Canada’s
AgriMarketing Program: National Industry Association Component