SIAL Middle East

December 9-11, 2019 - SIAL
December 12, 2019 - B2B Meetings at Dubai Chamber of Commerce

Abu Dhabi, UAE

The Canadian Food Exporters Association is inviting you to participate in the SIAL Middle East Show, taking place in Abu Dhabi, UAE from December 9-11, 2019 followed by B2B meetings at the Dubai Chamber of Commerce on December 12, 2019.

SIAL Middle East:

Now in its 10th year, SIAL Middle East 2019 aims to further strengthen its positioning as a platform to meet quality buyers in a trade-business friendly environment. The event will continue to build on the exceptional success of the last edition, featuring more than 1,000 exhibitors and brands, 20,000+ unique visitors and 498 fully hosted VIP buyers. Participating in this event will provide you with the place to meet leading dealers, distributors and F&B companies from all over the region in a relaxed trade-business environment.

More information about the show can be found at:

The cost to participate in SIAL is CDN $2,977.50-members or CDN $5,955.00-non-members. The pavilion will be open concept and each exhibitor will have their own display counter with company logo, tall glass display case, as well as access to shared tables & chairs.

B2B Meetings at Dubai Chamber of Commerce:

The Dubai Chamber of Commerce along with the Consulate General of Canada will host B2B meetings  at the Chamber. This will give you one-on-one opportunity to meet with buyers in the Dubai area.

The cost to participate in the B2B meetings is CDN $300.00-members or CDN $600.00-non-members (this rate is for those participating in SIAL). If you only want to participate in the B2B meetings, the cost will be $600-members or CDN $1,200-non-members.

Benefits of participating with the CFEA:

  • Reduction in your space, travel and shipping costs (members only)
  • Full-service event coordination and dedicated onsite assistance through the CFEA
  • Opportunity to showcase your products to Middle Eastern buyers
  • Network with other Canadian companies and Canadian Consulate Staff

Register at

If you are not a CFEA member and would like to access the member rate, you can apply online for membership at and pay the annual fee of CDN $565.00. Only companies producing products in Canada are eligible to participate in this event and for membership in the CFEA.

If you have any questions, please do not hesitate to contact us. We look forward to working with you!

Travel/Shipment Reimbursement Details (for CFEA members only): upon completion of the event, you will be provided with a claim form to apply for the reimbursement of your travel and shipping expenses. The reimbursement will consist of 50% of an economy class airfare up to a maximum reimbursement of CDN $1,000.00 (maximum two per company), a per diem of CDN $212.50 per day up to a maximum of 7 days (maximum two per company) and a partial reimbursement of your sample shipment expenses (up to a maximum of $500.00).

It is important to keep the following documentation for the claim process: a copy of your airline itinerary that shows the travel dates and price paid for the ticket, boarding passes, and a shipment invoice. You will also be required to provide proof of payment (credit card statement or cancelled cheques) for all expenses. Cash payments are not permitted. NOTE: If you fly premium economy or business you will be expected to provide an economy ticket mock up along with the paid ticket and the reimbursement will be based on whichever is lower.

Funding for this program is provided by
Agriculture and Agri-Food Canada’s
AgriMarketing Program: National Industry Association Component