Trade Mission to Expo ANTAD & Alimentaria

June 22-25 2021 - new dates

Guadalajara, Mexico

The Canadian Food Exporters Association is working in partnership with the Quebec Agri-Food Export Group and the Embassy of Canada in Mexico City, to provide you with a trade mission program to Expo ANTAD & Alimentaria, Guadalajara, Mexico from  June 22-25, 2021.

Expo ANTAD & Alimentaria (Asociación Nacional de Tiendas de Autoservicio y Departamentales – National Association of Self-serve Retail and Department Stores) is a trade show that is based on a national association of retailers. ANTAD & Alimentaria Mexico is the largest tradeshow in Mexico dedicated to the retail sector and it is one of the premier food and beverage exhibitions in the country, attracting top decision-making buyers. Representatives from supermarkets, department and specialty stores along with importers and distributors from Mexico and internationally attend this show in search of new and innovative consumer ready products. More than 40,000 people attend each year.

You can learn more about the show by visiting their website at

The mission will consist of:

  • A briefing session and store tours
  • Dedicated counter and glass display case to showcase and sample your products to walk by attendees (in the case of meat companies display and sampling will be done from the refrigerated display case)
  • Coordinated B2B meetings with Mexican importers & retailers organized by a consultant
  • Product assessment by a local consultant
  • Importer profiles
  • Results evaluation and follow up

The cost to participate is CDN $2,491.00 for members or CDN $4,982.00 for non-members.

Benefits of participating:

  • Reduction in participation, travel and shipping costs (for CFEA members only)
  • Full service event coordination
  • Opportunity to meet one-on-one with Mexican buyers
  • Network with other Canadian companies and Embassy Staff

Register at

If you are not a member and would like to access our member rate, you can apply online at and pay the annual fee of CDN $565.00. Only companies producing products in Canada are eligible to participate in this event and for membership in the CFEA.

If you have any questions, please do not hesitate to contact us. We look forward to working with you!

Travel/Shipment Reimbursement Details (for CFEA members only): upon completion of the event, you will be provided with a claim form to apply for the reimbursement of your travel and shipping expenses. The reimbursement will consist of 50% of an economy class airfare up to a maximum reimbursement of CDN $640.00 (maximum 1 per company), a per diem of CDN $212.50 per day up to a maximum of 5 days (maximum 1 per company) and a partial reimbursement of your sample shipment expenses (up to a maximum of $250.00).

It is important to keep the following documentation for the claim process: a copy of your airline itinerary that shows the travel dates and price paid for the ticket, boarding passes, and a shipment invoice. You will also be required to provide proof of payment (credit card statement or cancelled cheques) for all expenses. Cash payments are not permitted. NOTE: If you fly premium economy or business you will be expected to provide an economy ticket mock up along with the paid ticket and the reimbursement will be based on whichever is lower.

The above travel reimbursement is contingent on the travel restrictions being lifted by the Government of Canada.

Funding for this program is provided by
Agriculture and Agri-Food Canada’s
AgriMarketing Program