Trade Mission to Southeast Asia

April 2-8, 2020 - postponed due to Coronavirus

Singapore, Indonesia & Vietnam

The Canadian Food Exporters Association would like to invite you to participate in a Trade Mission to Southeast Asia from April 2-8, 2020.

If you are a Canadian food, beverage or ingredient manufacturer looking to do business in Southeast Asia then this is the right program for you. Not only will you have the opportunity to visit a leading exhibition, but the program will also give you the opportunity to assess the market for your products, see the trends that are evolving within the region and meet face to face with potential buyers.

Option 1 – Singapore, Jakarta, Indonesia and Ho Chi Minh City, Vietnam
Participation Fee: CDN $1,200/members or CDN $2,400/non-members

April 2-3 Visit Food&HotelAsia (FHA), Singapore
April 4 Retail Tour
April 5 Depart for Jakarta
April 6 Briefing Session & Export Café
April 7 Retail Tour and Flight to Ho Chi Minh City
April 8 Export Café & Retail Tour

Option 2 – Singapore, Hanoi & Ho Chi Minh City, Vietnam
Participation Fee: CDN $1,108/members or CDN $2,216/non-members

April 2-3 Visit Food&HotelAsia (FHA), Singapore
April 4 Retail Tour
April 5 Depart for Hanoi
April 6 Market Briefing, Retail Tour and Export Café
April 7 Fly to Ho Chi Minh City, Market Briefing, Retail Tour
April 8 Export Café

The above participation fee covers entry into the show, bus rentals for retail tours, conference room rentals for export cafés/b2b meetings and interpreter fees.

Benefits of participating with us:

  • Reduction in event costs (members only)
  • Funding for travel (members only)
  • Full service event coordination and dedicated onsite assistance
  • Opportunity to assess the market and meet buyers
  • Network with other Canadian companies and Embassy/Consulate Staff


Note: If you are not a CFEA member and would like to access the member rate, you can apply online for membership at and pay the annual fee of CDN $565.00. Only companies producing products in Canada are eligible to participate in this event and for membership in the CFEA.

Please do not hesitate to contact us if you have any questions. We look forward to working with you.

Travel/Shipment Reimbursement Details (for members only): upon completion of the event, you will be provided with a claim form to apply for the reimbursement of your travel and shipping expenses. The reimbursement will consist of 50% of an economy class airfare up to a maximum reimbursement of CDN $1,400.00 (maximum one per company), a per diem of CDN $212.50 per day up to a maximum of 8 days (maximum one per company) and a partial reimbursement of your sample shipment expenses (up to a maximum of $250.00).


1. The following documentation will be required for the claim process:

  • Airline itinerary that shows booking class, travel dates and price paid.
  • Proof of payment for airline ticket (credit card statement, cleared cheque, wire transfer, etc)
  • Boarding passes (see note below)
  • Shipping invoice that shows the shipment went to Indonesia and/or Vietnam.
  • Proof of payment for shipment (credit card statement, cleared cheque, wire transfer, etc)

2. If you fly premium economy or business, you will be expected to provide an economy ticket mockup along with the paid ticket and the reimbursement will be based on whichever is lower.

3. If you stay in an Air BnB it is important to keep your boarding passes as we cannot use Air BnB stays as proof you were in country.

4. If you don’t keep your boarding passes and are using a hotel receipt as proof you were in country, please ensure you receive a check out receipt as we cannot accept a pre-paid receipt as proof you were in country. Also if you are sharing a room please ensure every guest name appears on the receipt.

Funding for this program is provided by
Agriculture and Agri-Food Canada’s
AgriMarketing Program: National Industry Association Component