Winter Fancy Food Show

January 19-21, 2020

San Francisco, CA

The Canadian Food Exporters Association would like to invite you to participate in the Winter Fancy Food Show taking place at the Moscone Center in San Francisco from January 19-21, 2020.

The Winter Fancy Food Show is the largest specialty food trade event in the West, and a premier showcase for industry innovation. Each year, the show attracts thousands of buyers from every major food/beverage buying channel in the US and around the world, which provides exhibitors with the perfect opportunity to network and gain new contacts.

You can learn more about this show at this link.

The cost to participate with the CFEA is CDN $4,591.00 for members and CDN $9,182.00 for non-members for a 10×10 foot booth. The Canada branded hardwall designed stand will include the following elements: company name sign, lighting, carpet with underpadding, 2-6 foot un-draped tables, 2 chairs, directory listing and 5 exhibitor badges.

Benefits of participating with the CFEA:

  • Reduction in your space, travel and shipping costs (members only)
  • Full-service event coordination and dedicated onsite assistance through the CFEA
  • Opportunity to showcase your products to US and International buyers
  • Network with other Canadian companies

Register at https://www.cfea.com/winter-fancy-food-registration/

Note: If you are not a CFEA member and would like to access the member rate, you can apply online for membership at https://www.cfea.com/application and pay the annual fee of CDN $565.00. Only companies producing products in Canada are eligible to participate in this event and for membership in the CFEA.

Space in this program is limited so if you are interested in participating, we recommend you register quickly. Please do not hesitate to contact us if you have any questions. We look forward to working with you.


Travel/Shipment Reimbursement Details (for CFEA members only): upon completion of the event, you will be provided with a claim form to apply for the reimbursement of your travel and shipping expenses. The reimbursement will consist of 50% of an economy class airfare up to a maximum reimbursement of CDN $300.00 (maximum 2 per company), a per diem of CDN $212.50 per day up to a maximum of 5 days (maximum 2 per company) and a partial reimbursement of your sample shipment expenses (up to a maximum of $250.00).

It is important to keep the following documentation for the claim process: a copy of your airline itinerary that shows the travel dates and price paid for the ticket, boarding passes, and a shipment invoice. You will also be required to provide proof of payment (credit card statement or cancelled cheques) for all expenses. Cash payments are not permitted. NOTE: If you fly premium economy or business you will be expected to provide an economy ticket mock up along with the paid ticket and the reimbursement will be based on whichever is lower.


Funding for this program is provided by
Agriculture and Agri-Food Canada’s
AgriMarketing Program: National Industry Association Component