World of Private Label

December 1-4, 2020


The crisis has made it impossible for manufacturers and retailers to meet at PLMA’s annual “World of Private Label” in Amsterdam so PLMA is filling the gap by launching the Online “World of Private Label”, which will allow manufacturers and retailers to continue business growth, not in Amsterdam, but in the cloud from December 1-4, 2020.

In order to keep the Online “World of Private Label” efficient for exhibitors and buyers, there are designated product category show days. Each category will be open for two full days, according to the schedule below:

Tuesday, 1 December

  • Health & Beauty Products

Wednesday, 2 December

  • Health & Beauty Products
  • Shelf Stable Food & Beverages
  • Pet Products

Thursday, 3 December

  • Shelf Stable Food & Beverages
  • Pet Products
  • Fresh, Refrigerated & Frozen Products
  • Trade & Service Suppliers (Ingredients, Packaging etc.)

Friday, 4 December

  • Fresh, Refrigerated & Frozen Products
  • Trade & Service Suppliers (Ingredients, Packaging etc.)

Continuing the global footprint of the in­person show, exhibitors in the Online “World of Private Label” will come from all over the world. There are large multi­ national corporations and small and medium­size companies. For big companies, the show opens the door to the private label side of retailing. For SME’s, the show gives industry­wide exposure and instant credibility.

The Online “World of Private Label” will provide thousands of buyers from all of the major supermarkets, hypermarkets, discounters, drugstores and wholesalers the opportunity to expand their contacts with private label manufacturers that can supply them with more and new products for their private label offerings.


Show Organizers
PLMA’s Online “World of Private Label” is organised by the Private Label Manufacturers Association. It is the only organisation of its kind, representing more than 4,500 member companies around the globe. PLMA presented its first show in the United States in 1980 and its first show in Europe in 1986. Today, PLMA provides services to member manufacturers in more than 75 countries.

Buyers List
The Online “World of Private Label” will feature a list of registered retail and wholesale companies as of one week prior to the show. The list includes contact details for every company for follow­up by exhibitors.

Online Stand Package
The Online “World of Private Label” offers PLMA’s member manufacturers a variety of options to promote themselves and their products, during the event as well as afterwards. The exhibit rate covers the following:

  • Company listing including company name, full address, website, e­mail, phone number and two exhibitor contacts;
  • One­-on-­one video conversation functionality allowing buyers to connect with exhibitor contacts during show days, including call­back and file transfer possibilities;
  • Online stand customisation by uploading of company logo, product pictures, video links, product catalogues, company information and promotional copy;
  • Two full show days within the exhibitor’s main product category;
  • Continued exposure after the event. All stands in PLMA’s Online “World of Private Label” will remain accessible to registered retailers and visitors until mid­-April 2021.

Exhibit Rate
Participation in the Online “World of Private Label” is open to PLMA members only. If you are not a member please download the application at this link and submit it directly to PLMA.

The exhibit rate is CDN $474.00/members and CDN $948.00/non-members. If you are registered for the US Private Label Week taking place in February 2021 and you are a PLMA member registration for this event will be free.

If you have any questions, please do not hesistate to contact us at 416-445-3747 x 1 or

Funding for this program is provided by
Agriculture and Agri-Food Canada’s AgriMarketing Program:
National Industry Association Component