Events

In a constantly evolving market, the Canadian Food Exporters Association (CFEA) invites its members to an exclusive webinar on November 26, 2025 at 2pm ET to discover the latest consumer trends in Canada and the United States, presented by NielsenIQ.

By the end of this training, CFEA members will have a clear and up-to-date overview of the North American market, enabling them to understand major consumption trends, the evolution of high-growth categories, and strategic levers to effectively guide their business decisions.

This webinar will take place via Teams. Please register at this link to receive the calendar invite.

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Webinar will be presented by Francis Parisien:

Francis is the Senior Vice President of Sales for Small and Medium Businesses in Canada at NielsenIQ (NIQ). With more than two decades of experience at NIQ, Francis brings deep expertise in navigating the impacts, challenges and opportunities of an evolving marketplace and shifting consumer trends.

In his role, Francis leads a nationwide team that supports start-ups, emerging suppliers, established manufacturers, government agencies and non-governmental organizations seeking market and consumer insights. Collaborating closely with his team, Francis’ primary objective is to forge partnerships across the fast-moving consumer goods (FMCG) sector, ensuring NIQ’s Canadian initiatives remain aligned with client needs and market dynamics.

Francis’ areas of specialization include:

• Market and consumer insights for start-ups, manufacturers, government and non-governmental organizations
• Trends, challenges and growth within the Canadian food and grocery industry.
• The influence of social media on grocery product sales
• Canadian-made Consumer Packaged Goods (CPGs)