Events

Join us on Tuesday April 28th at 2pm ET for a NielsenIQ webinar about the Mexican Market.

During this session, CFEA and NielsenIQ will explore why Canada CPG brands should consider exporting to Mexico as it offers a large, growing consumer market with rising demand for packaged foods, better‑for‑you products, and international brands, supported by strong modern retail and e‑commerce growth. Mexico also provides geographic proximity, trade familiarity, and scalable routes into Latin America. NIQ can help Canadian brands succeed by delivering deep insights into Mexican consumers, category dynamics, pricing, distribution, and local competitors—enabling smarter market entry, portfolio optimization, and go‑to‑market strategies grounded in real shopper behaviour.

This webinar will take place via Teams. Please register at this link to receive the calendar invite.

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Webinar will be presented by Francis Parisien:

Francis is the Senior Vice President of Sales for Small and Medium Businesses in Canada at NielsenIQ (NIQ). With more than two decades of experience at NIQ, Francis brings deep expertise in navigating the impacts, challenges and opportunities of an evolving marketplace and shifting consumer trends.

In his role, Francis leads a nationwide team that supports start-ups, emerging suppliers, established manufacturers, government agencies and non-governmental organizations seeking market and consumer insights. Collaborating closely with his team, Francis’ primary objective is to forge partnerships across the fast-moving consumer goods (FMCG) sector, ensuring NIQ’s Canadian initiatives remain aligned with client needs and market dynamics.

Francis’ areas of specialization include:

• Market and consumer insights for start-ups, manufacturers, government and non-governmental organizations
• Trends, challenges and growth within the Canadian food and grocery industry.
• The influence of social media on grocery product sales
• Canadian-made Consumer Packaged Goods (CPGs)