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November 5, 2026, 2pm ET
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SHIFT Connect Teams
- IN: CFEA Events, Partner/Other Events, Seminars/Webinars, Webinars
Join us for a complimentary 45-minute educational session about Protecting Export Margins: Practical FX Decisions from Quote to Payment on November 5th at 2pm ET. Learn where foreign-exchange exposure begins between quoting, contracting, invoicing, and receiving payment.
Key Takeaways:
- Understand how currency movements affect Canadian-dollar revenue, costs, and profit margins.
- Explore practical approaches including invoice-currency decisions, natural offsets, staged execution, and forward contracts.
- Receive a concise checklist of questions to ask your bank or FX provider about pricing, spreads, and international-payment mechanics.
Speaker: Bert Liffmann, Manager, Ontario at SHIFT Connect and former Currency Risk Management instructor at Lethbridge College. Based in Toronto, Liffmann manages regional client relationships and corporate accounts. He helps businesses navigate global currency markets, implement international payment processing, and leverage corporate hedging solutions.
Registration for this session is available at this link
Note: This session is practical and educational, not a market forecast or sales presentation. This session will take place via Teams. Once registered your information will be sent to SHIFT Connect and the calendar invite will come from them.