Events

We are inviting Canadian specialty food and beverage companies to exhibit with us at the Winter Fancy Faire taking place in San Francisco, CA from January 17-19, 2027.

If you want to scale your retail distribution and get your brand in front of the specialty food trade, you cannot afford to miss this event. It isn’t just a trade show; it is the West Coast’s premier launchpad for culinary innovation. Over three days, the Moscone Center will host more than 15,000 industry professionals, including retail buyers from Whole Foods, Sprouts, and Costco, alongside top-tier distributors actively looking to fill their Q2 and Q3 pipelines. By exhibiting, you aren’t just buying a booth—you are gaining a direct line to category buyers who are specifically looking for the next breakout trend.

The cost to participate in a 10×10 booth is CAD $8,297.00. The Canada branded designed stand will include structure with backwall graphics, carpet, lighting, shelving system, lockable counter with logo, one meeting table, and 3 chairs.

Exhibiting on your own in a pipe and drape booth is around the same cost but you get more with us such as:

• Canada branded stand with upgraded furniture.
• Reduction in cost for additional booth elements, travel and shipment of samples (CFEA member benefit).
• Full-service event coordination.

There will be a corner surcharge of CAD $600 and the corner will be allocated on a draw basis once recruitment has been completed.

To register for this event please go to https://www.cfea.com/winter-fancyfaire-2027-registration/

Space is limited so register today to secure your spot.

If you have any questions, please do not hesitate to contact us at info@cfea.com or by phone (416) 445-3747.

---

CFEA Membership: While membership isn’t required to participate in this show, members are the only ones eligible for funding for added elements, travel and shipping. Therefore, if you wish to access this funding, you may consider becoming a member at https://www.cfea.com/exporter-membership-application/

---

Cancellation Policy: Cancellations will only be permitted if a replacement can be found to take the space. In the event a replacement can be found a $750.00 cancellation fee will be deducted from your refund.

---

Event Funding  (CFEA members):

In addition to receiving booth costs funded (already applied), CFEA members receive additional booth elements (electricity, material handling, etc) at 50% as well as reimbursements for the following items:

Airfare: 50% reimbursement of economy airline tickets (maximum 2 per company)

Per Diems: a per diem of $237.50 per day up to 5 days (maximum 2 people per company)

Shipment: 50% reimbursement of the cost to ship samples & marketing materials to the show

We reserve the right to limit the maximum reimbursement if the airline tickets and shipment costs exceed our budget.

---

Funding for this program is provided by
Agriculture and Agri-Food Canada’s /Agriculture et Agroalimentaire Canada
AgriMarketing Program / Programme Agri-marketing