Events

Join us on February 25th at 2pm ET for a NielsenIQ webinar about Consumer Trends in the Chinese Market.

The Chinese market represents a major opportunity for Canadian brands looking to diversify their exports. Thanks to its size, sustained growth, and unique dynamics—rapid urbanization, an ageing population, and new needs focused on health, convenience, and emotional value—many companies can find promising niches there. To succeed, brands must offer adapted products, bet on differentiation, and use digital and physical channels effectively in order to capture demand in an extremely competitive environment. By attending this webinar organized by NielsenIQ, you will deepen your understanding of local expectations, the omnichannel approach adopted by consumers, the need for innovation, and the role of social platforms such as RedNote in the purchasing journey.

TARGET AUDIENCE: Agri-food companies, executives, and business development leaders looking to diversify their exports and better understand Chinese consumers to identify growth opportunities.

PREREQUISITES: None

OBJECTIVES: At the end of this session, participants will have a clear and up‑to‑date picture of the Chinese market, enabling them to grasp key consumption trends, understand the levers of innovation and differentiation, and more effectively guide their export strategies.

This webinar will take place via Teams. Please register at this link to receive the calendar invite.

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Webinar will be presented by Francis Parisien:

Francis is the Senior Vice President of Sales for Small and Medium Businesses in Canada at NielsenIQ (NIQ). With more than two decades of experience at NIQ, Francis brings deep expertise in navigating the impacts, challenges and opportunities of an evolving marketplace and shifting consumer trends.

In his role, Francis leads a nationwide team that supports start-ups, emerging suppliers, established manufacturers, government agencies and non-governmental organizations seeking market and consumer insights. Collaborating closely with his team, Francis’ primary objective is to forge partnerships across the fast-moving consumer goods (FMCG) sector, ensuring NIQ’s Canadian initiatives remain aligned with client needs and market dynamics.

Francis’ areas of specialization include:

• Market and consumer insights for start-ups, manufacturers, government and non-governmental organizations
• Trends, challenges and growth within the Canadian food and grocery industry.
• The influence of social media on grocery product sales
• Canadian-made Consumer Packaged Goods (CPGs)