The Canadian Food Exporters Association, in partnership with the provinces of British Columbia (BC), Alberta, Saskatchewan, Ontario, and Nova Scotia, as well as the Agri-Food Export Group and Canadian Embassies and Consulates, invite you to participate in the Canada Food Expo taking place in Japan and Korea from October 2-8, 2018. The mission will include visits to Osaka and Tokyo, Japan as well as Seoul, South Korea to provide food and beverage companies with an opportunity to advance their export interests in these markets.
WHAT IS THE CANADA FOOD EXPO TABLETOP EVENT?
Canada Food Expo is a traveling trade show event held in Osaka, Tokyo and Seoul. This initiative is designed to provide a cost-effective opportunity for export-ready, small and medium-sized food and beverage producers to showcase their products to Japanese and Korean businesses.
Japanese and Korean food and beverage buyers, importers, wholesalers and distributors will be invited to view and sample Canadian products and meet with exhibitors. In addition to the one-day tabletop event in each of the three cities, Japan and Korea-specific exporter training and market tours will be arranged.
This mission will provide an opportunity to showcase your products, meet face-to-face with potential buyers, test the response to your products, and learn more about export opportunities in the Japan and South Korea markets.
• Monday, October 1: Arrive in Osaka
• Tuesday, October 2: Japan exporter education seminar, market presentations, store tours
• Wednesday, October 3: Tabletop exhibition in Osaka, Japan. Travel to Tokyo, Japan
• Thursday, October 4: Walk Health Ingredients Japan show, store tours
• Friday, October 5: Retailer presentation, Tabletop exhibition in Tokyo, Japan
• Saturday, October 6: Travel to Seoul, South Korea
• Sunday, October 7: South Korea retail store tours
• Monday, October 8: South Korea exporter education seminar, market presentations, Tabletop Exhibition in Seoul, South Korea
• Tuesday, October 9: depart South Korea
WHY ATTEND THE CANADA FOOD EXPO?
Japan and South Korea are important overseas markets for Canadian agriculture, food and beverages. Japan has the world’s third-largest economy, a large population and is heavily reliant on agriculture and agri-food imports, making it a high priority market for Canada. Japan is Canada’s third-largest export market for agri-food and seafood products, worth about C$4.2 billion in 2017. Likewise, South Korea imports over 70 per cent of its food consumption requirements, relying on imports to satisfy consumer demand for greater food variety, lower prices, and convenience food products. Canada exported C$652.3 million in agri-food and seafood products to South Korea in 2017.
Canadian companies can take advantage of the multiple agreements already in place which increase the ease and access in exporting food and beverage products to Japan and South Korea. The Canada-Korea Free Trade Agreement provides Canadian exporters with a gateway to the Asia-Pacific region as a whole and preferential access to this economy. The agreement, which entered into force on January 1, 2015, provides significantly improved market opportunities and competitiveness for many Canadian agriculture and food products. As long as terms of the agreement are met, the Japan – Canada Organic Equivalency Agreement allows companies to sell certified organic plant-based products as organic in either country. Once the Comprehensive and Progressive Agreement for Trans-Pacific Partnership is implemented, it will provide enhanced market access into key Asian markets, including Japan.
The cost to participate in this program is CDN $1,650.00 for members and CDN $3,300.00 for non-members. The all inclusive fee includes the following elements:
Japan: Export Café & education seminar venues, Export Café table top panels/backdrop, chartered buses for market tours & HI Japan tour, interpreters, Export Café lunches, directory translation & printing, networking reception, registration staff for Export Cafe.
South Korea: Export Café & education seminar venue, Export Café lunch, directory translation & printing, shared interpreters, speaker for exporter education session.
Space is limited and applications need to be received no later than August 3, 2018.
Register online at https://www.cfea.com/canada-food-expo-registration
Note: If you are not a CFEA member and would like to access the member rate, you can apply online for membership at https://www.cfea.com/application and pay the annual fee of CDN $565.00. Only companies producing products in Canada are eligible to participate in this event and for membership in the CFEA.
TRAVEL/SHIPMENT REIMBURSEMENT (for CFEA members only)
Upon completion of the event, you will be provided with a claim form to apply for the reimbursement of your travel and shipping expenses. The reimbursement will consist of 50% of an economy class airfare up to a maximum reimbursement of CDN $1,600.00 (maximum 2 per company), train ticket reimbursement (Osaka to Tokyo) up to a maximum reimbursement of $200.00 (maximum 2 per company), a per diem of CDN $212.50 per day up to a maximum of 8 days (maximum 2 per company) and a partial reimbursement of your sample shipment expenses (up to a maximum of $500.00).
It is important to keep the following documentation for the claim process: a copy of your airline itinerary that shows the travel dates and price paid for the ticket, boarding passes, train ticket and a shipment invoice. You will also be required to provide proof of payment (credit card statement or cancelled cheques) for all expenses. Cash payments are not permitted. NOTE: If you fly premium economy or business you will be expected to provide an economy ticket mock up along with the paid ticket and the reimbursement will be based on whichever is lower.
If you have any questions, please do not hesitate to contact us. We look forward to working with you!
Funding for this program is provided by
Agriculture and Agri-Food Canada’s
National Industry Association Component