ISM – Sweets & Snack Show (January 2024)

January 28-31, 2024 - space reconfigured to maximize wall space for graphics

Cologne, Germany

We would like to invite you to participate in the ISM Show, taking place in Cologne, Germany from January 28-31, 2024.

Every year the international sweets and snacks sector meets up in Cologne to participate in the world’s largest sweet and snack exposition, ISM. The event boasts highcarat exhibitors, informative seminars, workshops and the networking opportunities with qualified buyers makes it indispensable for professionals in the sweets and snacks business. 1,281 suppliers from 71 countries and 25,000 trade visitors from 135 countries took part in ISM 2023.

Product segments that do well at ISM:

  • Chocolate and chocolate products
  • Sugar confectionery
  • Biscuits
  • Snack foods
  • Savoury snacks, ready-to-eat
  • Fruit snacks and vegetables snacks
  • Breakfast incl. coffee and tea
  • Ice cream, deep-frozen confectionery

The following trade categories are expected to visit ISM:

  • Trade chains and their regional branches
  • Filling stations-chains – central/local administration
  • Hypermarkets
  • Suppliers for foodservice
  • Retail confectionery trade
  • Pastry shops, cafés, bakeries, confectioneries
  • Cash & carry operations
  • Bakery requirement wholesale
  • Health food wholesalers
  • Drugstore chains
  • Department stores
  • Online-food retailers

You can learn more about this show at this link

The price for the 7.5sqm (3m deep by 2.5m wide) will be CDN $6,110/members* and CDN $12,220/non-members. The Canada branded hard-wall shell stand will come with grey carpeting, 1 logo fascia, 1 lockable counter, 1 barstool, 1 round table, 3 chairs, 2 floating shelves (white, w: 1m), 1 spotlight, 1 wastebasket and 2.5m storage per exhibitor.

Included in the above fee is the mandatory media fee of $953.00/members and CDN $1,906.00/non-members.

There will be a corner surcharge of CDN $600.00/members and CDN $1,200/non-members. The corner booth will be done on a draw basis.

This year our pavilion will be located in a prime location in Hall 4.2.

To register for this event please go to

Benefits of participating with the CFEA:

  • Reduction in your space, travel and shipping costs (members only – pending funding approval)
  • Full-service event coordination and dedicated onsite assistance through the CFEA
  • Opportunity to showcase your products to International buyers
  • Network with other Canadian companies and Embassy/Consulate Staff

If you have any questions, please do not hesitate to contact us. We look forward to working with you!

Funding for this program is pending approval by
Agriculture and Agri-Food Canada’s
AgriMarketing Program

* Funding for this event is pending approval by Agriculture and Agri-Food Canada’s Agrimarketing Program. If the funding is not approved you agree to pay the full cost of participation ($12,220) and will be invoiced the remaining portion of $6,110.

You are not obligated to be a member to exhibit with us at this show (non-members will pay 100%) however if you are a not a member and would like to become one you can register online at

Cancellation Policy: Cancellations will only be permitted if a replacement can be found to take the space. In the event a replacement can be found a $750.00 cancellation fee will be deducted from your refund.

Event Funding (CFEA members):

Pending approval from Agriculture and Agri-Food Canada’s Agrimarketing program, CFEA members may be eligible to receive their booth costs and additional booth elements (graphics, electricity, etc) at 50% as well as reimbursements for the following items:

  • Airfare: 50% reimbursement of premium economy airline tickets (maximum 2 per company)
  • Per Diems: a per diem of $237.50 per day up to 5 days (maximum 2 people per company)
  • Shipment: 50% reimbursement of the cost to ship samples & marketing materials to the show

We reserve the right to limit the maximum reimbursement if the airline tickets and shipment costs exceed our budget, once/if approved.