PLMA Amsterdam Show

December 2-3, 2020 (cancelled - virtual event to be announced soon)

Amsterdam, The Netherlands

The Canadian Food Exporters Association would like to invite you to participate in the PLMA Show taking place at the RAI Exhibition Centre in Amsterdam, The Netherlands on December 2-3, 2020.

For more than thirty years, PLMA’s annual “World of Private Label” International Trade Show has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow. More than 16,000 trade professionals from 120 countries come to PLMA’s “World of Private Label” International Trade Show each year to discover private label suppliers and products right for their operations and customers.

You can learn more about this show at

The cost to participate with the CFEA is CDN $3,982.50 for members and CDN $7,965.00 for non-members for a 9sqm stand. The Canada branded hardwall designed stand will include the following elements: company name sign, 1 lockable front counter with company logo; 1 graphic panel (1m x 2.5m), 1 round table with 3 chairs; 3 shelves (1m), and 1 wastebasket.

Benefits of participating with the CFEA:

  • Reduction in your space, travel and shipping costs (for CFEA members only)
  • Full service event coordination
  • Opportunity to showcase your products to private label buyers
  • Network with other Canadian companies and Consulate Staff

In order to participate in this event, you must be or become a member of the Private Label Manufacturers Association (PLMA). The annual fee is US $1500.00. You can download the application form at this link (please send it directly to the PLMA).

If you are not a CFEA member and would like to access the member rate, you can apply online for membership at and pay the annual fee of CDN $565.00. Only companies producing products in Canada are eligible to participate in this event and for membership in the CFEA.

If you have any questions, please do not hesitate to contact us. We look forward to working with you!

Travel/Shipment Reimbursement Details (for CFEA members only): upon completion of the event, you will be provided with a claim form to apply for the reimbursement of your travel and shipping expenses. Effective August 21, 2020 the travel reimbursement will only be offered to local representatives that are travelling from outside of Amsterdam, those travelling from Canada are ineligible to receive travel funding. The reimbursement will consist of 50% of an economy class airfare up or economy class train ticket (maximum 2 per company), a per diem of CDN $212.50 per day up to a maximum of 3 days (maximum 2 per company and only provided if staying in a local hotel) and a partial reimbursement of your sample shipment expenses (up to a maximum of $500.00).

It is important to keep the following documentation for the claim process: a copy of your airline itinerary or train ticket that shows the travel dates and price paid, hotel checkout receipt and a shipment invoice. You will also be required to provide proof of payment (credit card statement or cancelled cheques) for all expenses. Cash payments are not permitted. NOTE: If you fly premium economy or business you will be expected to provide an economy ticket mock up along with the paid ticket and the reimbursement will be based on whichever is lower. Per diem will not be provided if staying in Air BNB, private residence, etc.

Funding for this program is provided by
Agriculture and Agri-Food Canada’s
AgriMarketing Program: National Industry Association Component