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November 15-17, 2026
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Rosemont, IL
- IN: CFEA Events, Tradeshows
We are inviting Canadian food and beverage companies to showcase their products at the PLMA Show in Rosemont, Illinois from November 15-17, 2026.
Store brands in 2025 saw a remarkable surge, increasing nearly three times the rate of national brands. Their growth was 3.3%, compared to national brands’ 1.2% gain. This difference was even more pronounced in unit sales, with store brands advancing 0.6% while national brands declined 0.6%. These impressive figures set all-time highs, with store brands achieving a 21.3% share of the dollar market and a 23.5% share of unit sales. In total, store brands generated a record $282.8 billion in annual revenue across all U.S. outlets, a significant increase of over $9 billion from 2024. Store brands are essential for retailers, offering differentiation, competitive advantage, and fostering consumer loyalty. To capitalize on this thriving multi-billion dollar industry, position your products in front of these retailers at the PLMA show.
You can learn more about this show at http://www.plma.com
The cost to exhibit in a 10×10 booth with CFEA is CDN $6,000.00. The Canada branded designed stand will include structure, carpet with underpadding, lighting, one flag logo, one counter 40″, three shelves, one table 30”, two chairs, one wastebasket, two exhibitor badges and two carbon offset fees.
There will be a corner surcharge of CDN $400.00 and corners will be offered on a draw basis.
To register for this event please go to https://www.cfea.com/plma-2026-registration/
PLMA and CFEA membership are required to exhibit at this event. The annual PLMA membership fee is US $1500 and CFEA’s is CDN $565.00. If you are not a member, register for PLMA membership at this link and for CFEA at this link.
If you exhibited at the previous PLMA or at the recent Winter FancyFaire and had graphics prepared by our builder, you may have the opportunity to reuse them at no additional cost.
Benefits of participating with the CFEA:
- Reduction in your space, travel and shipping costs (member benefit)
- Full-service event coordination
- Opportunity to showcase your products to private label buyers
- Network with other Canadian companies and Consulate Staff
If you have any questions, please do not hesitate to contact us. We look forward to working with you!
CFEA Membership: Due to space limitations, this program is exclusively available to CFEA exporter members. If you’re not a member, you can register for membership at a rate of CDN $565.00 by visiting https://www.cfea.com/exporter-membership-application/. Exporter members are Canadian producers or manufacturers of food and beverage products.
Cancellation Policy: Cancellations will only be permitted if a replacement can be found to take the space. In the event a replacement can be found a $750.00 cancellation fee will be deducted from your refund.
Event Funding (CFEA members):
The above booth space fee is at the funded rate and as a member of CFEA you will also receive additional booth elements (graphics, electricity, etc) at 50% and the following additional elements funded:
Airfare: 50% reimbursement of economy airline tickets (maximum 2 per company)
Carbon offset: 50% reimbursement of carbon offset fees towards the airline fees (maximum 2 per company)
Per Diems: a per diem of $237.50 per day up to 4 days (maximum 2 people per company)
Shipment: 50% reimbursement of the cost to ship samples & marketing materials to the show
We reserve the right to limit the maximum reimbursement if the airline tickets and shipment costs exceed our budget.
Funding for this program is provided by
Agriculture and Agri-Food Canada’s /Agriculture et Agroalimentaire Canada
AgriMarketing Program / Programme Agri-marketing
Other Upcoming Events:
April 28, 2026 NIQ Webinar: Consumer Trends in the Mexican Market
June 15-17, 2026 Saudi Food Show, Riyadh, Saudi Arabia (one space available)
June 26-30, 2026 Summer Fancy Food Show, New York (one space available)
July 29-August 1, 2026 WOFEX, Manila, Philippines (only two spaces available)
August 31-September 3, 2026 Fine Food Australia, Melbourne (only two spaces available)
