May 21-22, 2019

Amsterdam, The Netherlands

The Canadian Food Exporters Association would like to invite you to participate in the PLMA Show taking place at the RAI Exhibition Centre in Amsterdam, The Netherlands on May 21 & 22, 2019.

For more than thirty years, PLMA’s annual “World of Private Label” International Trade Show has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow. It is anticipated that close to 15,000 trade professionals from 115 countries will visit the 2019 show.

You can learn more about this show at

The cost to participate with the CFEA is CDN $4,236.00 for members and CDN $8,472.00 for non-members for a 9sqm stand. The Canada branded hardwall designed stand will include the following elements: 1 front counter with lock and company logo; 1 graphic panel (1m x 2.5m), 1 round table with 3 chairs; 3 shelves (1m), 1 wastebasket and storage closet.

In order to participate in this event, you must be or become a member of the Private Label Manufacturers Association (PLMA). The annual fee is US $1500. You can download the application form at this link (please send the completed form directly to the Private Label Manufacturers Association).

To register for this event please go to

Benefits of participating with the CFEA:

  • Reduction in your space, travel and shipping costs (for CFEA members only)
  • Full service event coordination
  • Opportunity to showcase your products to private label buyers
  • Network with other Canadian companies and Embassy Staff

If you are not a CFEA member and would like to access the member rate, you can apply online for membership at and pay the annual fee of CDN $565.00. Only companies producing products in Canada are eligible to participate in this event and for membership in the CFEA.

Travel/Shipment Reimbursement Details (for CFEA members only): upon completion of the event, you will be provided with a claim form to apply for the reimbursement of your travel and shipping expenses. The reimbursement will consist of 50% of an economy class airfare up to a maximum reimbursement of CDN $900.00 (maximum 2 per company), a per diem of CDN $212.50 per day up to a maximum of 5 days (maximum 2 per company) and a partial reimbursement of your sample shipment expenses (up to a maximum of $400.00).

It is important to keep the following documentation for the claim process: a copy of your airline itinerary that shows the travel dates and price paid for the ticket, boarding passes, and a shipment invoice. You will also be required to provide proof of payment (credit card statement or cancelled cheques) for all expenses. Cash payments are not permitted. NOTE: If you fly premium economy or business you will be expected to provide an economy ticket mock up along with the paid ticket and the reimbursement will be based on whichever is lower.

If you have any questions, please do not hesitate to contact us. We look forward to working with you!

Funding for this program is provided by
Agriculture and Agri-Food Canada’s
AgriMarketing Program: National Industry Association Component