SIAL China (May 2024)

May 28-30, 2024

Shanghai, China

The Canadian Food Exporters Association would like to invite you to participate in the SIAL Show taking place at the Shanghai New International Expo Centre, Shanghai, China from May 28-30, 2024.

Since 2000, SIAL China has been inspiring the food industry by sharing valuable insights and trends, connecting exhibitors and buyers, hosting industry-recognized events, and celebrating innovation. It is expected that this edition will attract 5000 exhibitors and 180,000 professionals. Participating in the Canadian pavilion will give you the opportunity to promote your products and develop business with buyers and decision-makers for both retail and food service in the world’s largest growing market.

Trade professionals from the following industry visit this event:

  • Retail
  • Catering
  • Hotel
  • Restaurant
  • Foodservice
  • Import/Export Trade

You can learn more about this show at

The cost to participate with the CFEA is CDN $6,041.00 (members) or CDN $12,082.00 (non-members) for a 9sqm stand. The Canada branded hardwall designed stand will include lighting, carpet, basic electricity, company name sign, counter with company logo, 3 shelves, table and 3 chairs.

To register for this event please go to

Benefits of participating with us:

  • Reduction in your space, travel and shipping costs (CFEA members only, see below)
  • Full-service event coordination
  • Opportunity to showcase your products to Chinese buyers

If you have any questions, please do not hesitate to contact us. We look forward to working with you!

You are not obligated to be a member to exhibit with us at this show (non-members will pay 100%) however if you are a not a member and would like to become one you can register online at

Cancellation Policy: Cancellations will only be permitted if a replacement can be found to take the space. In the event a replacement can be found a $750.00 cancellation fee will be deducted from your refund.

Event Funding (CFEA members):

CFEA members receive their booth costs and additional booth elements (graphics, electricity, etc) at 50% as well as reimbursements for the following items:

  • Airfare: 50% reimbursement of premium economy airline tickets (maximum 2 per company)
  • Carbon Offset Fee: 50% reimbursement of the carbon offset fee associated with airline tickets (maximum 2 per company)
  • Per Diems: a per diem of $287.50 per day up to 6 days (maximum 2 people per company)
  • Shipment: 50% reimbursement of the cost to ship samples & marketing materials to the show

We reserve the right to limit the maximum reimbursement if the airline tickets and shipment costs exceed our budget.

Funding for this program is provided by
Agriculture and Agri-Food Canada’s
AgriMarketing Program