Events

We are pleased to invite Canadian agri-food and beverage companies to exhibit in the Canadian pavilion at the SIAL Show taking place in Shanghai, China, May 18-20, 2027.

SIAL Shanghai is Asia’s largest food and beverage trade fair. Held annually at the Shanghai New International Expo Centre, the 200,000-square-meter expo connects over 5,000 global exhibitors and 180,000 professionals from 75+ countries, serving as a major gateway to the Asian food market.

The cost to participate in a 9sqm stand will be CDN $6,739 (members) / CDN $13,478 (non-members). The Canada branded hardwall designed stand will include carpeting, name sign, one table, 3 chairs, one lockable cabinet, 3 shelves, 3 spotlights, one wastebasket, and one standard 500 watt outlet.

There will be a corner surcharge of CAD $600 (members) / CAD $1200 (non-members) and will be allocated on a draw basis once recruitment has concluded.

Registration is available online at https://www.cfea.com/sial-china-2027-registration

Benefits of participating with the CFEA:

• Reduction in your space, travel and shipping costs (CFEA members)
• Full-service event coordination
• Opportunity to showcase your products to Chinese buyers
• Network with other Canadian companies and Consulate Staff

If you have any questions, please do not hesitate to contact us. We look forward to working with you!

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You are not obligated to be a member to exhibit with us at this show (non-members will pay 100%) however if you are not a member and would like to become one you can register online at https://www.cfea.com/application.

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Cancellation Policy: Cancellations will only be permitted if a replacement can be found to take the space. In the event a replacement can be found a $750.00 cancellation fee will be deducted from your refund.

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Event Funding  (CFEA members):

CFEA members receive booth space funded (amount already applied) as well as funding at 50% for additional booth elements (graphics, added furniture, electricity, etc). CFEA members also receive after the event funding for the following:

Airfare: 50% reimbursement of premium economy airline tickets (maximum 2 per company)

Per Diems: a per diem of $287.50 per day up to 6 days (maximum 2 people per company)

Shipment: 50% reimbursement of the cost to ship samples & marketing materials to the show

We reserve the right to limit the maximum reimbursement if the airline tickets and shipment costs exceed our budget.

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Funding for this program is provided by
Agriculture and Agri-Food Canada’s /Agriculture et Agroalimentaire Canada
AgriMarketing Program / Programme Agri-marketing