The International Food and Drink Event (IFE)

March 21-23, 2022

London, UK

The Canadian Food Exporters Association would like to invite you to participate in the International Food & Drink Event (IFE) taking place at the ExCel London from March 21-23, 2022.

The International Food & Drink Event (IFE) brings together more food & drink buyers and suppliers than any other UK event. With a legacy of over 40 years, IFE continues to be the largest and most successful product sourcing platform for senior buyers from across the retail, wholesale, distribution, import & export, and foodservice sectors; all of whom are looking to meet suppliers face-to-face, sample the latest products and place orders with suppliers. For 2022, IFE will co-locate with IFE Manufacturing, Hotel, Restaurant & Catering, The Pub Show and the London Produce Show.

Product segments that do well at IFE:

  • Artisanal
  • Bakery
  • Dairy
  • Drinks
  • Confectionery & Snacks
  • Grocery
  • Health & Wellness
  • Meat & Seafood

You can learn more about this show at https://www.ife.co.uk/

The cost to participate with the CFEA is CDN $4,000.00/members and CDN $8,000.00/non-members for a 6sqm stand or CDN $8,000.00/members and CDN $16,000.00/non-members for a 12sqm stand. The Canada branded hardwall designed stand will include the following elements: lighting, carpet, company name sign, 1-counter, 1-stool, 1-table, 2-chairs, 1-literature rack, 3-shelves, 1-wastebasket. Price includes mandatory registration fee for listing in show directory.

To register for this event please go to https://www.cfea.com/ife-2022-registration

If you are not a CFEA member and would like to access the member rate, you can apply online for membership at https://www.cfea.com/application and pay the annual fee of CDN $565.00. Only companies producing products in Canada are eligible for membership and participation in our events.

Benefits of participating with the CFEA:

  • Reduction in your space, travel and shipping costs (for CFEA members only – see below)
  • Full-service event coordination
  • Opportunity to showcase your products to international buyers
  • Network with other Canadian companies and Canadian High Commission staff

If you have any questions, please do not hesitate to contact us. We look forward to working with you!


Travel/Shipment Reimbursement Details: upon completion of the event, you will be provided with a claim form to apply for the reimbursement of your travel and shipping expenses. The reimbursement will consist of 50% of an economy class airfare up to a maximum reimbursement of CDN $1,100.00 (maximum 2 per company), a per diem of CDN $212.50 per day up to a maximum of 6 days (maximum 2 per company) and a partial reimbursement of your sample shipment expenses (up to a maximum of $450.00).

Note: At the time of booking your airline ticket you will be required to make a copy of the current travel advisory, accessible at this link https://travel.gc.ca/destinations/united-kingdom. If the advisory states not to travel funding may not be eligible. If the advisory does not limit travel outside of Canada, then proceed with booking and keep a copy of the advisory to present along with a copy of your airline ticket showing dates travelled and price paid (if you choose to fly business or premium economy you will be required to provide an economy ticket mock-up and reimbursement will be based on whichever is the lower cost). A copy of the airline ticket proof of payment (line item on the credit card statement, cleared cheque, etc) will also be required. For the per diem you will need to supply either copies of the boarding passes or a hotel check out receipt that shows days stayed and price paid. If providing the hotel check out receipt a copy of the credit card statement showing the hotel line item will be required. Pre-paid hotel receipts or receipts for stays in Air BNB’s are not permitted for the reimbursement process.


Funding for this program is provided by
Agriculture and Agri-Food Canada’s
AgriMarketing Program