China Food & Drink Fair

March 2021 - exact dates to be confirmed

Chengdu, China

Date: March, 2021 (Exact date TBC)
Venue: 2nd Floor, Shangri-La Hotel in Chengdu, Sichuan Province
Organizer: Consulate General of Canada in Chongqing
Service Provider: Chengdu Zhongxi Culture Communication Co., Ltd.

Why CFDF?

CFDF is a national level annual trading fair which has been running since 1955, and is considered as the largest and most influential trade fair in China’s food and alcohol industry. CFDF is held every March in Chengdu, with another stop in another city in the fall.

In 2019, the spring CFDF attracted over 4,000 companies from about 20 countries to exhibit at wine halls and 10 countries/regions to exhibit at food section, and over 400,000 visitors from all over the country and overseas  toured the fair. It is truly a national fair as more than half of the participants are traveling from the East, North and South parts of China. It has exhibition halls on wine and spirits, Chinese liquor, food, beverage, seasoning, food machinery and packaging.

Why a Canada Pavilion?

The Government of Canada first organized a Canada Pavilion at CFDF Spring Fair in 2015. The initiative was a tremendous success in helping to enhance market awareness of Canadian wines, beer and spirits, and to promote the Canada brand, receiving positive feedback from exhibiting partners and pavilion visitors.

Due to COVID-19, the 2020 CFDF was postponed twice, and then moved to on-line event. The government chose not to participate in the online version due to the ongoing pandemic and market uncertainty. Today, China is leading the way in terms of economic recovery, and its food and beverage industry has been gradually resuming its normal business. According to the China Hotel Association’s latest report, based on January- July 2020 data, China’s catering industry revenue has reached CAD $ 346 billion (1.8 trillion RMB), which is the equivalent of a return to 70% of the business at the same period last year.

The Canada Pavilion at CFDF continues to be a cost-effective trade platform to promote Canadian wine, beer and spirits. The Consulate General of Canada in Chongqing is once again organizing a pavilion at the upcoming China Food and Drinks Fair in Chengdu to continue to showcase Canada as a high quality wine, beer and spirits producer.

Why Shangri-La Hotel?

Based on observations from the last two shows, comments from industry insiders, evaluations from previous Canadian exhibitors  and with some of the other wine producing countries moving their national pavilions to the Shangri-La Hotel, the Consulate has  decided to move the Canada pavilion for the 2021 edition to the hotel. They will continue to evaluate and welcome your feedback after your participation to assess the value of continuing to have the Canada Pavilion at the Shangri-La Hotel.

Registration

Tentatively 6 standard booths have been reserved on the 2nd floor (the floor where main entrance & lobby is) of Chengdu Shangri-La Hotel for the Canada Pavilion have been this year. You can review the exhibition floor plan at this link.

Each booth will be 5 square meters, with basic setup provided. The cost will be CDN $5,734.00 (members rate) and includes four nights of hotel accommodation including breakfast during the show (single room or twin room optional, depends on availability) at Shangri-La Hotel Chengdu.

To join the pavilion, please complete the registration form at this link: https://www.cfea.com/china-food-and-drink-fair-2021-registration. Your information will then be submitted for consideration to the Consulate. As CFDF hotel show’s space is limited, and running out quickly, applications will be considered and accepted on a first come, first served basis. Late applicants will be put on a waiting list pending additional space availability.

If you plan to have your local distributor attend on your behalf, you will need to email a mandate letter authorizing them to represent you. Please send it to info@cfea.com.

Travel/Shipment Reimbursement Details (for CFEA members only):

Upon completion of the event, you will be provided with a claim form to apply for the reimbursement of your travel and shipping expenses. The reimbursement will consist of 50% of an economy class airfare up to a maximum reimbursement of CDN $1,100.00 (maximum 2 per company), a per diem of CDN $212.50 per day up to a maximum of 8 days (maximum 2 per company) and a partial reimbursement of your sample shipment expenses (up to a maximum of $500.00). Per diem amount may change once show dates are finalized.

It is important to keep the following documentation for the claim process: a copy of your airline itinerary that shows the travel dates and price paid for the ticket, boarding passes, and a shipment invoice. You will also be required to provide proof of payment (credit card statement or cancelled cheques) for all expenses. Cash payments are not permitted. NOTE: If you fly premium economy or business you will be expected to provide an economy ticket mock up along with the paid ticket and the reimbursement will be based on whichever is lower.

Note: if the Government of Canada’s travel ban is still in place in March 2021, travel reimbursements will only be permitted for local representatives and the travel reimbursement policy will be modified to reflect this.

If you have any questions, please do not hesitate to contact us. We look forward to working with you!

Funding for this program is provided by
Agriculture and Agri-Food Canada’s
AgriMarketing Program: National Industry Association Component